Custom PET beverage boxes

Printing on PET cans is a powerful brand accelerator that transforms packaging into a dynamic marketing asset. Here’s how it drives tangible business value, with actionable strategies and real-world examples:

• 360° Graphics: PET’s smooth surface enables wraparound prints (e.g., Coca-Cola’s contour labels), turning cans into mini-billboards.
• Tactile Engagement: Techniques like soft-touch varnishes (Heineken’s textured PET bottles) or embossed logos increase perceived premiumness by 23% (Nielsen).
• Example: Lyre’s Non-Alcoholic Spirits uses metallic ink on PET cans to mimic glass bottle luxury, reinforcing its “premium alternative” positioning.
• • Recycling Callouts: Print “Recycle Me ♻️” icons + resin codes (PET #1) directly on cans—brands like Evian saw 18% uplift in recycling intent.
  • Eco-Credential Highlights: Use soy/UV-curable inks to print certifications (e.g., Carbon Trust labels), as done by PepsiCo’s bubly sparkling water.
  • Transparency: Print QR codes linking to supply chain maps (e.g., Just Water’s “Source to Shelf” tracker).